Fisher-Price in South Africa

Toys are what kids love the most. Watching a child in a toystore get engaged will convince you of this. And the best of them can engage a baby’s senses and spark their imaginations. Toys can also encourage kids to interact with others. New shapes, colors, textures, and taste are learning experiences for children.

As babies become toddlers they can play with a wider variety of toys. Babies may still enjoy some of the toys they played with as babies. Lego blocks can teach them about color and shapes while improving their motor skills.

At preschool and school-age, children can begin relating to letters, numbers and language skills by engaging with toys that encourage this type of learning.

Children can also bond with parents, learn and have fun when they play with educational toys. A child can retain the things they learn in a fun and enjoyable way when they interact with toys.

This is one of the motivations of Fisher-Price. This driving force has put them at the top of the ladder when toys are considered.

Fisher-Price in South Africa

Prices of Fisher-Price in South Africa

The table below shows the prices of select Fisher-Price toys in South Africa.

Product Price
Justice League Fisher-Price Imaginext Dc Comics Action Figure 7-PACK R1,483.001
Fisher-Price Imaginext DC Super Friends Catwoman R737.00
Fisher-Price DC Super Friends Imaginext Darkseid & Minion Action Figure R661.00
Fisher-Price Imaginext Toy Story Rex Ham & Alien R400.00
Thomas & Friends Fisher-price Adventures Gordon R470.00
Fisher-Price Thomas & Friends Take-n-Playdiesel R192.00
Fisher-price Disney Pixar Toy Story 3 Kid-Tough Doodler Classic R2,378.00
Fisher-Price Kid-Tough Digital Camera R5,500.00


A brief history of Fisher-Price

Fisher-Price was founded because Herm Fisher thought that the world needed better toys. According to him, “the world needed toys that appeal to the imagination, that do something new and surprising and funny.”

It was founded in 1930 when Herm Fisher joined forces with Irving Price, Price’s illustrator-artist wife Margaret Evans Price, and Helen Schelle to start the first line of toys which was called “16 hopefuls”. This line of toys included a couple of darling docs.

Since then, Fisher-Price has kept the original vision of its founders in mind. One of the remarkable introductions of Fisher-Price’s baby gear. The baby gear includes all the beautiful stuff that makes baby showers worth having. Fisher-Price also adds comfort, security, and convenience to the lives of new parents and babies.

In 1931, Fisher-Price started a new line of push, pull and floor toys—Dr. Doodle and Granny Doodle. Shortly in the same year, the first shipments of Fisher-Price toys were shipped to New York’s Macy’s.

Between 1934 and 1941, Fisher-Price reached new milestones by producing the well-known Snoopy Sniffer and the Coaster Boy pull toys.

After a decade of business, Fisher-Price suspended toy making during the war for the duration of World War II. This was because their entire plant was required for manufacturing aircraft parts, ship fenders, and medical supply chests. The staff of Fisher-Price were the helm of these manufacturers.

After the war in 1950, a lot of houses were needed when veterans returned home trying to establish a quiet domestic life. This rush created a housing boom and wood became scarce. This resulted in a shortage of supply of wood and consequently forced Fisher-Price engineers to look for other materials. This improvisation played a huge role in the discovery of plastic. The first successful plastic made Fisher-Price toy was the Buzzy Bee.

1952 ushered in a new rave in their doggy pull toys for kids who were just learning to walk. This rave made the Snoopy Sniffer a hit. A series of string-pulled wooded toys that bob their heads when you tug at them but the Snoopy Sniffer was the most popular of them all.

Notable milestones achieved by Fisher-Price

Fisher-Price has produced over 5,000 different toys since inception. Let us look at other notable milestones and memorable Fisher-Price fun toys:

  • 1953 – Space Blazer
  • 1956 – Fisher-Price introduces a new red-and-blue logo on their toy packages. Up till date, variations of this logo has been in use.
  • 1957 – The Corn Popper, Snap Lock, and Xylophone
  • 1959 – Little People figures, vehicles, and playsets. This is one of Fisher-Price’s best-known product lines. It includes people and animal figures along with assorted playsets such as houses, farms, schools, garages, and vehicles. This tiny Fisher-Price population made of plastic was originally not removable. But the Safety Bus product line was introduced. Kids could playfully remove the passengers with the Safety Bus. This helped the children imagine all kinds of possible activities with them. Later in the 1970s, the first black Little People characters were added into the product line.
  • 1960 – Rock on, Rock-a-Stack. These are colorful rings on a rocking cone. This toy encouraged basic skills and became a childhood classic.
  • 1961 – The Fisher-Price Play Lab was established in order to watch kids play, and hence enable the manufacture of better toys.
  • 1963 – The Chatter Telephone
  • 1973 – Fisher-Price introduces a new line of toys for babies because they discovered the importance of play for early development.
  • 1974 – Play Family Castle. This was a 21 piece set that allowed pre-schoolers to bring storybook magic to life.
  • 1984 – Baby Gear: this is a set of basic toys: cribs, high chairs, potty seats, bouncers, soothers, etc
  • 1985 – Puffalumps: soft and light-weight, squishable, huggable industry sensation.
  • 1990 – Bubble Mower: a child-size version of a lawnmower that spews bubbles.
  • 1993 – Barbie: Fisher-Price joins Mattel
  • 1994 – Pow-pow Power Wheels: Fisher-Price introduces battery-powered ride-ons.
  • 1997 – Rescue Heroes
  • 2003 – Kid-Tough: these consist of cameras, binoculars, DVD players built to survive a drop from play with children. Jumperoo: for freestanding. Babies learning to walk could enjoy delightful jumping and moving around. Laugh & Learn: the Puppy in this line of new introduction was known in over 130 countries and 39 languages.
  • 2008 – Imaginext: remote-controlled dinosaurs.
  • 2010 – Wheelies, a movable toy car was added to the Little People toys.
  • 2011 – Thomas & Friends: HIT Entertainment becomes part of the Fisher-Price brand family with their Cartoon train toy lines.
  • 2013 – Little People makeover: addition of a brand new multi-cultural cast of characters.
  • 2014 – Smart Stages technology transforms selected Laugh & Learn toys in order to change as babies grow, making their toys smarter along with the little ones.


We have shown you a lot you about Fisher-Price, its founders and interesting facts. Also, this article has presented to you the various prices of a few of Fisher-Price products.